Process

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

Robinhood

Role

Creative Direction, Concept & Design Lead, 3D interior design, 3D Visualization

Project

Verizon DMEXCO

For this trade show booth, I incorporated the Verizon palette. I worked collaboratively with a team from concepting and design through to production. I created architectural/CAD drawings and renders. I created production packs to be handed to production partners as a guide for their final design output. Source furniture rentals, furniture purchases, and props. I worked with graphic designers to create large-format print files and digital assets, web banners, and social media assets. I worked from concept to final execution within deadlines.

DMEXCO is Europe’s leading digital marketing & tech event and a community for key players in digital business, marketing, and innovation. Verizon Media wanted a booth that conveyed a strong brand presence and a brand store. I showcased some of Verizon Media's leading media groups, such as Yahoo and AOL. For this trade show booth, I brought forward the Verizon palette and made sure that Verizon Media had a strong presence at the event

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

Amazon

Role

Creative Direction, Concept & Design Lead, 3D interior design, 3D Visualization

Project

MSG

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

Hannah Montana

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

Super Bowl

My goal was to leverage America’s biggest TV event of the year to show what Verizon 5G can do, and shout from the rooftops that not only is 5G in Miami, but it will change everything.

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

Camila

The pop-up shop, inspired by the album’s artwork, featured a gold-themed Versailles concept space. This multi-sensory environment allowed fans to listen to the new album, learn the meanings behind the tracks, and access exclusive merchandise.

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

World Cup Michelob Ultra Hotel

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

Amex

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

Amex

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

5G Los Angeles Lab

5G Los Angeles Lab serves as an innovation hub where Verizon invites creatives and influencers to experiment with 5G technology. The primary goal of the lab's creation was to establish a unique and dedicated 5G Lab expression that respects the core brand identity and informs the design for future lab facilities. This unified design provides Verizon with a flexible space for various brand activations while adhering to the design system dictated by the specific sponsorship talent.

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

World Cup Michelob Ultra

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

This is Shawn

This is Shawn, presented by Verizon, which was an exclusive experience made to create brand envy and to give back to the customer. In partnership with Shawn Mendes

Role

Creative Direction, Concept & Design Lead, 2D Design, Branding, 3D interior design, 3D Visualization

Project

Barbie

Role

Creative Direction, 3D Visualization, Environmental graphics, Signage, and Creative direction

Project

VIL Labs

Verizon Innovative Learning (VIL) developed a robust digital inclusion program that provides free technology, internet access, STEM curriculum, and hands-on learning experiences to under-resourced students, giving them the access they need to thrive in the digital world.