Visualization, VR, Animation

Role

Creative Direction, 3D modeling and animation

Project

AR Retail Immersive Experience

Our approach focuses on using augmented reality (AR) storytelling to vividly illustrate the future with 5G, distinguishing itself from other in-store AR experiences that merely demonstrate the functional link between these two technologies. This playful concept, which consistently pairs 5G and AR, is driven by the core storytelling principles of simplicity and establishing a connection with the audience.

Role

Creative Direction, 3D modeling and animation, Unreal Engine Artist

Project

VR Discovery

Interactive Design in VR This is another “Future Retail” concept I worked on, where we were exploring different material uses and different ways to display product throughout the store. I built a VR experience using Unreal Engine 4, where we could load our material choices and apply them in real time and experience them in real world scale while in VR. This interactive way of designing with the team was successful and is now part of our design process.